Invasive Thoughts

Some might call it a blog.

We write blog posts that focus on tips and trends in the branding and marketing industries.

Everyone on our team takes turns as authors, ensuring that the blog content Kudzu delivers reflects the range of our expertise.

Dive into our insightful posts for the latest and subscribe to our newsletter. You’ll receive monthly updates that include the latest blog.

User searching in google finding meta descriptions.

What Good Is a Meta Description?

Google, Website

Don’t treat your meta description like an afterthought. It’s what makes your content visible on Google. Before I explain why, let’s look at yours (it...

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Overhead view of a workspace with a laptop, smartphone, and tablet, all displaying a newsletter subscription page with a red 'Subscribe' button, next to a pen, paper, and small potted plant.

6 Simple and Effective Ways to Improve Email Newsletters

Content Marketing, Email Marketing

Updated September 2026. The question, "Are email newsletters really necessary?" is asked each year. And each year, the response is, "Absolutely!" So don't just send...

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Accessible Websites: What to Check and Why

Website Design

This article was updated in August 2026 for accuracy. Building an accessible website ensures that no one is left out online. When every visitor can...

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Two hands rest on a wooden table beside a hand-painted treasure map on crumpled paper, showing a colorful island with a red X, palm trees, cacti, mountains, and a dotted trail path. Surrounding the map are pirate-themed props including a tricorn hat with a skull-and-crossbones emblem, an open jewelry box spilling gold chains and rings, a black feather quill with an ink pot, a brass candelabra with two lit candles, and scattered jewelry pieces.

Customer Relationship Management—The Hidden Treasure

Business

If your organization were a pirate ship, on the hunt for the secret, hidden treasure of consistent, inbound business, the map would be a Customer...

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Paper cutout of a head in profile with colorful jumbled letters filling the brain area and a few letters drifting out, representing scattered thoughts and memory.

Why Reach Is Becoming Less Important Than Retrieval In 2026

Social Media

For years, marketers have prioritized reach, the number of total people who see a piece of content, as an important metric to measure the success...

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Group of professionals collaborating in the right marketing agency.

How to Choose the Right Marketing Agency for Your Business

Agency, Business

When you choose the right marketing agency for your business, you’re doing more than checking off a list of services. You’re finding a trusted partner...

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Woman who owns a small business with head in her hands while facing laptop at her desk.

5 Common Small Business Marketing Mistakes (and How to Fix Them)

Marketing, Small Business

This blog was refreshed for accuracy in March 2026. Small businesses often lack the financial resources and time to invest in complex marketing strategies that...

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Your Brand Is on Its First Date: How Does It Get a Second One?

Branding

Every great love story starts with a spark. There’s a small window where interest is either won…or lost. Did you nail the first impression, or...

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Five-star rating graphic above a laptop workspace, symbolizing strong Google reviews and online reputation

How Your Google Reviews Shape First Impressions

Business, Google

Google reviews are no longer just a credibility boost; in 2026, they are a key factor in whether your business appears in local search results...

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