Branding

Your Brand Is on Its First Date: How Does It Get a Second One?
Every great love story starts with a spark. There’s a small window where interest is either won…or lost. Did you…
This Is Why Internet Marketing Means More Than Ever
From the first clickable banner ad in 1993 to today’s massive global digital-marketing ecosystem, the internet remains the strongest place…
Brand Consistency for Business Owners: Why It Matters More Than You Think
Did you know that the average person sees between 4,000 and 10,000 ads every day? That is a mind-boggling number,…
5 Tips to Improve Customer Experience and Strengthen Your Brand
Excellent customer experiences build trust and loyalty in your brand. Turn customers into ambassadors with these tips.
Why Integrated Marketing Strategy Still Wins in a Digital World
Refreshed April 16, 2025 Gone are the days when a local newspaper ad or a roadside billboard could carry your…
Beware! Is Your Logo Out of Style?
Your brand's logo is the face of your business—the first thing customers see. But just like styles change over time,…
How to Tell You Need a Major Brand Refresh
Remember when you first launched your brand? Everything about it felt fresh and exciting. Over time, even strong brands can…
6 Hot Brand Trends That Will Attract Customers
Want to stay relevant and competitive in an ever-evolving market? Start by embracing brand trends. Steve Forbes, Forbes's editor-in-chief, reinforces…
Choosing the Perfect Brand Color for Your Business
A brand identity that resonates with your target audience and creates brand equity requires more than a color. It demands…
Social Media Guidelines to Support Your Brand
You’ve worked hard to create a brand that reflects your company’s services and story. Maybe you’ve even invested in branded…