Asheville Area Chamber of Commerce
Together, We Are MORE
Overview:
For more than 125 years, the Asheville Area Chamber of Commerce has supported businesses across the Western North Carolina region as a creative, innovative, and collaborative force in the community. Through economic development initiatives, business education, and advocacy, the Chamber connects members to meaningful growth opportunities.
Assignment:
To better communicate the Chamber’s initiatives, Kudzu Brands graphic designers developed a distinct brand architecture, creating brand marks, program-specific taglines, and cohesive campaigns.
Kudzu refined the Chamber’s messaging to articulate its mission, programs, and community impact, resulting in stronger member growth and more profound engagement across Asheville. In 2019, the Asheville Chamber of Commerce was recognized as the #1 Chamber of the Year and is recognized as North Carolina’s 3rd largest chamber in the state.
All the Things
- Brand Development
- Brand Management
- Brand Strategy
- Event Management
- Graphic Design
Primary Font
Kudzu Brands has been integral in helping the Asheville Chamber reshape the perception of our brand and develop brand marks for our signature programs that are consistent with the Chamber as a whole. They’re a fantastic creative partner: fun, expert marketers, who always go the extra mile to deliver for us. We wouldn’t be where we are today without their strategies and support.
Asheville Area Chamber of Commerce
Signature Sub-brand Development
Over the years, Kudzu has cultivated meaningful sub-brands and marketing materials for the Asheville Chamber, each one supporting the Chamber’s mission. Our creative team’s work includes the 125th Anniversary logo, the Economic Development Coalition logo design and collateral materials, the Next AVL logo, the PROpel AVL logo, and more.
