marmon iei

Thoughtful Community Design

Overview:
Created from the merger of six individual companies, Marmon Industrial, Energy and Infrastructure (Marmon IEI), a division of Marmon Electrical, a Berkshire Hathaway Company, was created to consolidate operations and offer a comprehensive suite of unique and innovative electrical and low-voltage cabling products. Today, they continue to acquire, merge, and integrate all of our electrical engineering companies under one master brand. As a unified division, Marmon IEI provides customers with a focused strategic direction and integrated solutions.

Assignment:
Consolidating six individual companies and all the content, products, and resources from their corresponding websites is no easy task. Marmon IEI initially worked with Kudzu to migrate content from those sites to a centralized online platform. Since the launch of that site, Kudzu has also helped them merge additional companies into the fold, develop and manage digital ad campaigns, and assist with copy and web design as needed.

All the Things

  • Website Design and Development
  • Digital Advertising
  • Content Strategy
  • Tradeshow Design
  • Graphic Design
Two people look at a tablet displaying the Marmon IEI website with images and categories related to electrical systems, such as sub panels, fire alarm relay, and power distribution boards. One person points at the screen.

Primary Font

Secondary Font

A stack of printed white papers with blue accents is placed on a gray surface. The top page is titled "WHITE PAPER" and includes technical information about pre-insulated tubing bundles.
A digital cross-section of an underground subway station shows two trains at a platform, a stairway to the upper level, digital displays, and four inset images of related infrastructure details at the bottom.
A banner in a modern office promotes mining industry cables, showing images of mining equipment underground. Text reads: "Cables for the mining industry. Rugged. Flexible. Reliable. Marmon Electrical.
A smartphone displays Google search results for "transit infrastructure solutions," showing ads and links for transit authorities, mass transit railways, and infrastructure security solutions.

2.73M

Digital Ad Impressions in 2025

41.6K

Clicks on Digital Ads in 2025

The Kudzu Brands creative team became an extension of our in-house marketing team for the year leading up to our rebrand. Unifying six entities under one umbrella is a monumental task with managing various moving parts. I can’t explain the relief and excitement of watching our website become beyond what we envisioned for our newly formed business unit under Marmon Electrical, a Berkshire Hathaway Company.

Crysta Abell, Marketing Manager
Marmon EIE
0
%

Increase in Website Users in 2024

0
%

Increase in Website Sessions in 2024

A smartphone screen displays the Marmon Industrial Energy & Infrastructure website, showing sections for "Oil & Gas" with pipes and a rig, and "Transit & Rolling Stock" with a subway train at a station.
Group shot of the Carleton Collins Architecture team sitting around a table discussing a project.