SanStone health & Rehabilitation
Compassionate Care for All
Overview:
With 20 facilities across North Carolina, SanStone Health & Rehabilitation provides short- and long-term care in welcoming, supportive environments. Their team of skilled professionals believes that community and compassion are just as essential as clinical excellence. At SanStone, residents feel at home, and that makes all the difference.
Assignment:
Like many healthcare employers post-pandemic, SanStone was facing a staffing crisis. They came to Kudzu to help them stand out in a crowded field and attract top talent across the state. The result? A bold, multi-year recruitment campaign spanning 19+ locations and, later, a full website refresh.
All the Things
- Website Design and Development
- Brand Photography
- Event Management
- Email Marketing
- Social Media
- Digital Advertising
- Video Production
- Content Strategy
- Graphic Design
Kudzu helps us communicate our goal of offering people careers with purpose and meaning, opportunities for growth, and mentorship, all while providing compassionate care for our seniors. I can’t recommend them more highly and look forward to many more years of partnership!
SanStone Health & Rehabilitation
A New, Compassionate Facility for All
Kudzu spearheaded a campaign to introduce SanStone’s new Tarboro location to potential employees and the broader community, including future residents. This project involved designing billboards, creating digital ads, and producing print materials for direct mail.
Impressions for SanStone's Tarboro Recruitment
Applicants for SanStone's Tarboro location
Producing Videos with Purpose
Working with Amplified Media, the Kudzu team created videos that tell stories from the perspectives of employees and residents. The goals included:
- Capturing powerful testimonials from residents and their loved ones, demonstrating that SanStone provides compassionate care for all.
- Gathering employee testimonials, showing that it’s a great place to have a career with purpose.
- Creating intentional television and video campaigns that reinforce the “compassionate care for all” branded messaging.
Our team handled writing the interview questions, preparing the shot lists, hiring models for the commercial shoot, creating campaign scripts, managing production and scheduling, and directing post-production.