vfp, inc.

Overview:
VFP is an experienced integrated equipment building manufacturer that provides comprehensive project management, reliable quality assurance, and impeccable client service. With more than 60 years of experience, they have successfully delivered custom solutions to customers on all seven continents, eighty-two countries, and all fifty states. Their expertise in designing, building, and installing solutions for critical infrastructure markets like utilities, data centers, and public safety is unparalleled.

Assignment:
VFP recognized the potential they had if they could pivot their sales and marketing strategy from simply manufacturing pre-fab concrete and metal buildings to providing fully integrated plug-and-play solutions for their customers. By realigning their marketing messaging and providing content and collateral that communicated the value proposition of a fully integrated solution, VFP has been able to recognize double-digit growth in the past 4 years. Today, they continue to expand their capabilities with Kudzu acting as their in-house marketing department.