Brand Development | Website Design | Construction
The Big Idea
Adams & Adams is an artisan, boutique building company that specializes in historic renovations in Asheville and surrounding areas. Owned by Gus and Katie Adams, Adams & Adams came to Kudzu Brands to elevate their brand and tell their story in a more compelling way. By clearly communicating their story, and subsequently their niche, in the building industry, they are hoping to stand out as specialists in their field.
The Adams & Adams Strategy
Our goal was to help Adams & Adams position themselves as one of the most capable and qualified fine home and historic renovation companies in WNC. The brand aesthetic had to project artistry as well as sophistication and professionalism. We aimed to create a brand aesthetic that paid homage to the history of the buildings and homes they are so skilled at uplifting and re-imagining but also reflected the timelessness of each home’s architectural features.
“Working with Kudzu was a dream! We knew our company needed a fresh brand to help tell our story and Kudzu knocked it out of the park. Our new logo and website perfectly embody the legacy and craftsmanship that we bring to the construction industry.”
– J. G. Adams
Adams and Adams
The Impact
Kudzu Brands helped Adams & Adams elevate their brand and tell their story succinctly and impactfully. Through stunning marketing collateral and a brand new website, they are now able to showcase their beautiful work and convey to potential clients who they are the perfect fit for. Since implementation of their new brand, Adams & Adams has continued to experience better aligned client and a better standing in the market.