Brand Development | Brand Management | Non-Profit
The Big Idea
The Asheville Area Chamber of Commerce came to Kudzu in an effort to elevate their market image and reposition their image. They wanted to shift from the current “buttoned-up” corporate impression to a creative, innovative, collaborative resource that exists to support and stimulate a thriving business community and economy in Asheville. To do this, they wanted to create programs and initiatives that were uniquely branded but also worked together to provide a complete brand architecture.
The Strategy
To easily and succinctly convey everything the Chamber does, Kudzu Brands developed unique brand marks, taglines, and ongoing initiatives for the Together We Are More campaign and other Chamber programs, including Sustainability Council, Manufacturing Mornings, Next AVL, WomanUp, Inclusive Hiring Partners, and the Industry Leaders & Influencers Circle. By making who they are and ALL they do simple to understand, Kudzu aided in increased member attraction and wider community engagement.
“Kudzu Brands has been integral in helping the Asheville Chamber reshape the perception of our brand and develop brand marks for our signature programs that are consistent with the Chamber’s as a whole. They’re a fantastic creative partner: fun, expert marketers, who always go the extra mile to deliver for us. We wouldn’t be where we are today without their strategies and support.”
– Leeanne Briggs
VP of Member Services
The Impact
Since the creation of the Together We Are More campaign, the Asheville Chamber’s image has evolved. The organization provides members more resources and services as a collaborative catalyst for business advocacy. In 2019, the Asheville Chamber of Commerce was recognized as the #1 Chamber of the Year and is recognized as North Carolina’s 3rd largest chamber in the state.
The Work
