Brand Development | Brand Management | Website Design | Manufacturing
The Big Idea
Jackson Paper Manufacturing has been a fixture in the Sylva, NC community for decades. As the largest single employer in the region, they are a household name and vitally important to the economic growth and success of the town. The company, named after Jackson County, in which it resides, was looking for a brand refresh to better represent their commitment to sustainability and ethical environmental practices. As producers of 100% recycled containerboard, Jackson Paper’s brand needed to reflect their eco-friendly product. Jackson Paper has subsidiaries, including Sustainable Corrugated (with locations in Morganton, NC and Dalton, GA) and Sustainable Printing. Sustainable Corrugated also needed a refresh to better align with Jackson Paper, and their newest endevor Sustainable Printing needed everything from the ground up.
The Strategy
Kudzu supported Jackson Paper Manufacturing, Sustainable Corrugated and Sustainable Printing by developing beautiful new brand aesthetics in support of their goal to modernize each company’s image and appeal to a broader market. Each logo shares some common traits while establishing its own unique look to reflect each business’s strategic goals. New websites were also built for each business, with Jackson Paper’s website serving as the inspiration. For collateral and marketing materials, we recommended items that best suited each company’s specific needs.
“We approached Kudzu Brands in 2020 to do a complete corporate wide re-brand for our company. This re-brand included new logos, slogans, websites, and public relations items for all four plants. It was a large undertaking and they performed the task perfectly. There were no issues, no hiccups, just total job completion without problems. The Kudzu team was very professional and willing to help with any task we brought to them. They are a top-notch company to do business with. We would recommend them to anyone who needs this type of work, you will not have to worry about the final outcome.”
– Geoffrey Gilmer, IT Manager
Jackson Paper Manufacturing
The Impact
Kudzu refreshed every creative aspect of the three businesses. In addition to the stunning new brands, all received new WordPress websites, professional photography, collateral development (lables, business cards, company letterhead, signage, etc.), promotional items (mouse pads, hats, tradeshow items, pens, etc.), and social media platform assistance. The renewed energy and market presence will serve each Jackson Paper division for decades. Kudzu continues to appreciate the relationship and partnership forged with the Jackson Paper family.
The Work
